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This paper attempts to explain the distinctive features of public
broadcasting. It describes it by defining its underlying principles.
From these principles flow specific missions, a particular mode
of financing, distinct programming, and a specific relation with
the "public." The purpose of this paper, inspired by the
abundant literature on the subject, is to present, concisely and
in the space of a few pages, both the raison d'être of public
broadcasting and its organizational model.
A historical review first enables us to place the public model
by comparing it with the State and commercial models. This step
is important to understand the reasons prevailing at the inception
of public broadcasting. These reasons help us grasp the particular
role still assigned to public broadcasters, despite the many changes
that have marked the evolution of broadcasting. The second part
of the paper is devoted to the principles underlying public broadcasting
and its mandate and financing. The subsequent sections deal with
the programming, organization, accountability and evaluation of
public broadcasting. In conclusion, we ponder the future of public
broadcasting in the era of digitalization and audience fragmentation.
Canadian Mark Starowicz considers the role of public broadcasting
and its contribution to democratic life more important than ever.
"Public broadcasting institutions," he says, "are
even more critical today as we see the disappearance of public
space, and the atomization of audiences into special interest
constituencies."
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